Autor:
Verlag:
Virgin Books
Jahr:
2011
Seitenzahl:
432
ISBN:
9780753522431
Medium:
Taschenbuch
Sprache:
Englisch
Zustandsbeschreibung
einmal gelesen.
Artikelbeschreibung
There are companies that create waves and those that ride or are drowned by them. As only he can, bestselling author Ken Auletta takes readers for a ride on the Google wave, telling the story of how it formed and crashed into traditional media businesses?from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft. With unprecedented access to Google?s founders and executives, as well as to those in media who are struggling to keep their heads above water, Auletta reveals how the industry is being disrupted and redefined.
Schlagworte
Google
Kategorie