Contemporary Strategy Analysis: Concepts, Techniques, Applications (5th Edition)
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Artikelbeschreibung
The new edition of this popular casebook considers current business theory in the context of real business situations.
Specially-written cases illuminate key concepts and techniques in strategic management.
Focuses on well-known companies from North America, Europe and Asia.
New case on Eni S.p.A. and the World oil and gas industry.
Updated cases include Laura Ashley Holdings PLC, DaimlerChrysler, the U.S. airline industry, Harley Davidson Inc., Wal-mart, Eurodisney, and the Virgin Group.
Designed to accompany the best-selling text, Contemporary Strategy Analysis, Fifth Edition (Blackwell, 2004).
Specially-written cases illuminate key concepts and techniques in strategic management.
Focuses on well-known companies from North America, Europe and Asia.
New case on Eni S.p.A. and the World oil and gas industry.
Updated cases include Laura Ashley Holdings PLC, DaimlerChrysler, the U.S. airline industry, Harley Davidson Inc., Wal-mart, Eurodisney, and the Virgin Group.
Designed to accompany the best-selling text, Contemporary Strategy Analysis, Fifth Edition (Blackwell, 2004).
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