mySAP CRM: Solution for Success (SAP PRESS: englisch)

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Kurzbeschreibung This book offers comprehensive advice for exploring all the possibilities and uses of the new CRM solution from SAP. You will learn about the modern CRM concepts pursued by SAP and how they are incorporated into mySAP CRM 3.0. After an overview of the basic principles of mySAP CRM, the book describes how the solution integrates into all customer related business processes-from marketing to sales to service. All functional aspects throughout the entire Customer Interaction Cycle are presented step-by-step and explained with the aid of examples. Another strong feature of the book is the presentation of functional key areas and business scenarios from mySAP CRM. Different scenarios are illustrated in detail in individual chapters. Finally, the book clearly presents how solutions should be implemented and describes the technology behind mySAP CRM. Key topics - Factors of success for CRM projects - Principles of mySAP CRM - Functionality of mySAP CRM - The Phases of the Customer Interaction Cycle - E-Selling - Interaction Center - Collaborative CRM - Analytical CRM - Workforce Management - Technical foundations of mySAP CRM Der Verlag über das Buch Dieses Buch erscheint bei SAP PRESS. SAP PRESS ist eine gemeinschaftliche Initiative von SAP und Galileo Press. Ziel ist es, qualifiziertes SAP-Produktwissen Anwendern zur Verfügung zu stellen. SAP PRESS vereint das fachliche Know-how der SAP und die verlegerische Kompetenz von Galileo Press. Die Bücher bieten Expertenwissen zu technischen wie auch zu betriebswirtschaftlichen SAP-Themen.

mySAP CRM: Solution for Success SAP PRESS Rüdiger Buck-Emden Customer Interaction Cycle