Building Data Mining Applications for CRM (Enterprise)

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Synopsis This text provides comparison and contrast to different approaches and tools available for contemporary data mining. It offers a step-by-step plan to help readers develop a personalized approach. Der Autor über sein Buch About the authors: Alex Berson is a Director of Technology for a global management consulting firm. Dr. Berson holds a Ph.D. in Computer Science and M.S. in Applied Mathematics, and is an internationally recognized expert, author, educator and practitioner who has over 20 years of experience in information technologies. He has published numerous technical articles in trade magazines, and is a best-selling author of a number of professional books including "Data Warehousing, Data Mining and OLAP" and "Client/Server Architecture." Stephen Smith is the President and CEO of Optas, Inc. the leading provider of web-based Customer Relationship Management tools for the Pharmaceutical and Healthcare industries. Mr. Smith holds a BSEE from the Massachusetts Institute of Technology and an MS from Harvard University. He has been working in the fields of Data Mining and Data Warehousing for the past 15 years. Mr. Smith also co-authored the book "Data Warehousing, Data Mining and OLAP." Kurt Thearling has spent much of the last decade designing, using, and evaluating data mining and customer relationship management technologies. Dr. Thearling holds a Ph.D. in Electrical Engineering from the University of Illinois. He is currently Senior Director of Development for Wheelhouse, a CRM services company based in the Boston area.

Building Data Mining Applications for CRM Enterprise Alex Berson Stephen Smith Kurt Thearling Mcgraw